Kanye West is urging people to use his true name, rather than what he calls his “slave name.” Known for his public life, from his split with Kim Kardashian to his marriages, West’s name change is now the subject of much debate.
His chief of staff, Milo Yiannopoulos, insists on using West’s given name, stressing its importance and the value tied to it. West, who formally adopted the name change in 2021, explained in a 2018 interview that “Ye” reflects everyone, saying it means “you” in the Bible. Yiannopoulos is working to ensure this change is adopted across media platforms.